As a home bakery business active on social media, you most likely will find yourself at a loss about what to post on your feed from time to time. One option is using social media holidays as part of your content strategy. Social media holidays can be fun, quirky, and relevant prompts for content.
How To Get the Most of Out of Social Media Holidays
One handy aspect of social media holidays is that you can plan your content ahead of time. I would shoot for 30 to 60 days ahead. This will make your life easier on those days when you are stressed and busy baking for your customers.
Choose holidays that inspire, inform, and celebrate your community. This is key! Think about your audience when selecting holidays.
Don’t use every available social media holiday option. If you do, you will overwhelm yourself and your audience. Use the holidays to round out your content strategy for your home bakery.
There is a wide variety of online “holidays.” Many are fun and wacky, and some are related to serious global or health issues. Choose holidays that you have a connection with and make sense for your business.
I double-checked all the dates, but various online calendars have a few holidays on various dates. For example, National Napping Day (yes, there is a day for that!) is listed on March 9 and March 15. I used Google as my final arbiter.
Mark money-making holidays on your calendar so you can plan your menus. Read my blog post for Intentionally Planning Your 2021 Calendar.
>>To make your life easier, I created a document that has Social Media and Traditional Holidays in one place. To get the FREE DOWNLOAD, sign up for my email list here.
Frequently Asked Questions
Do I only use baking related social media holidays for my posts?
Tying your content into baking feels like a no brainer. That could be National Die Day, World Chocolate Day, or World Nutella Day. But maybe you are a to-do list fiend like me, so Checklist Day might be a good option. You get to choose which holidays makes sense for you and your audience. My advice: be creative!
I have no idea how to use these for my home bakery?
Your overall social media feed should be a mix of posts that sell and others that show who you are to build a connection with your followers. Have you ever made a taco cake? That would be a perfect post for National Taco Day. It’s your chance to show your product range, talent, and creativity. Who doesn’t love a taco cake? Has there been a Star Wars creation in your repertoire? Boom, the ideal post for May 4, Star Wars Day.
Some of the holidays are heavy topics, should I avoid those?
You don’t have to avoid the more serious ones, but again be choosey about what makes sense. For example, if World Mental Health Day is a topic that resonates with you and you have a personal story and feel comfortable sharing it with your audience, then do that. Remember, as a home baker, your business is one aspect of who you are, but revealing other aspects helps connect you with your followers.
How many holidays should I use in my feed?
It depends. I know, I know, that is a terrible answer. But it’s true. It depends on many times you aim to post on your feed a week. Overall, you don’t want to blast your feed with social media holidays. The purpose is to add variety to your content and plan in advance to save you last minutes desperate crunches for content creation.
How far in advance should I select the holidays that interest me?
This calendar’s beauty is that you can batch create these posts in advance and schedule or post on the appropriate day. Aim for 30 or 60 days ahead. Think how awesome it would feel to have thoughtful, relevant posts lined up in advance.
What if they don’t fit into my brand?
It’s important to think of your business and audience when selecting the holidays you will use in your content. Choose the ones that you feel an authentic connection with. If it’s too silly or too serious, don’t choose that one. There are lots of options throughout the year.
Don’t forget to snag the calendar FREE DOWNLOAD by signing up for my email list here.
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