It’s easy to get sucked into the grind of the day-to-day of your business. We have all done it. Break the cycle with 2021 and set yourself up for success. Take time now to be intentional and plan your 2021 calendar. Let’s be real; who would have thought there would be a global pandemic in 2020, yet here we are.
Here is what you should do: Fill your 2021 calendar in with holidays, special and personal events what you know at this moment and include some educated guesses. You can always move items around or delete notes if things change.
At the bottom of this post, you will see a short video that shows you how to break this planning down. For your convenience, you can download this as a pdf checklist.
I recommend you plug the following info into whatever 2021 calendar system you are using:
- Holidays and special occasions are typically money makers or want to make them into moneymakers (Halloween, Mother’s Day, Christmas).
- On-sale dates for all holiday menus (if you don’t know, choose a target date)
- Dates when you need to order any special supplies (could be overall or tied to certain holiday menus)
- Other cultural or local holidays that impact your life or business
- Vacations or long weekends where you take time off
- Family & Friends celebrations (graduations, weddings)
- If you have kids, add school holidays and other significant dates
- Quarterly Review – take some time to check in with yourself and the business
- Industry events or conferences
- Other pertinent personal or business holidays, appointments, etc. that you want to add
You may want to use a color-coding system to help you visually look at your calendar and see the various types of items at a glance. Be sure to update your calendar as things get confirmed over time.
You get to be in charge of your calendar. It’s your business, so it’s up to you to set the ground rules.
Winston Churchill is credited with saying: “He who fails to plan is planning to fail.” As a planner at heart, I am with Winston. Take some time now to set yourself up for success. And, success doesn’t have to only be about money.
You may want to avoid burnout or be intentional about spending more time with your family. You want your business to fit into your life. You can start to make those decisions now, and you should.
If you have any questions, email me at [email protected] or DM me on Instagram @whiskwarrior.