If you’ve been dreaming about getting your home bakery up and running, or maybe you just want to expand your customer base to earn more money, Etsy could be the perfect fit. One of the best online marketplace platforms in 2022, there’s a lot to fall in love with as a creator – especially as a creator of physical, edible goods like a baker – when it comes to Etsy. At the same time, there are certainly some pitfalls, risks, and drawbacks to operating your baked goods business on this … [Read more...] about Does Etsy Make Sense for Home Bakers
Monetizing
35 Social Media Ideas You Can Use Next Time You Are Stuck
Have you ever opened your phone and thought, what should I post on social media today for my home bakery? It happens to all of us. You are stumped about what to post. You want to connect, stay top of mind, and build your customer base for your home bakery business. To help you, I have put together this list of 35 social media content ideas. Sprout Social studied a consumer's desire for greater connection, which showed that connection breeds loyalty and bottom-line growth. Investing in … [Read more...] about 35 Social Media Ideas You Can Use Next Time You Are Stuck
Pre-sales vs Pop-Ups (Two Winning Strategies for Home Bakers)
If you are a home baker you most likely do custom orders with particular requests. Two selling strategies that don’t involve laborious custom work are pre-sales and pop-ups (still a lot of work, though). A pre-sale is when you determine a menu you want to offer, typically around a holiday, and sell and collect payment in advance. When I had my bakery, popular pre-sales included Thanksgiving, Christmas, Valentine’s Day, and Mother’s Day. For a pop-up, you bake a certain number of items in … [Read more...] about Pre-sales vs Pop-Ups (Two Winning Strategies for Home Bakers)
How To Pay Yourself When you Own a Home Bakery
A home bakery is a business, which means you need to make money. Otherwise, it is an expensive hobby that will drive you to poverty and burnout very quickly. One of the critical factors in determining your pricing is how much you pay yourself per hour. This number is vital since it’s a critical part of the overall pricing equation. Don’t make the same mistake I did early on in my baking career. I shortchanged my growing business by not taking the time to research and thoughtfully determine … [Read more...] about How To Pay Yourself When you Own a Home Bakery
5 Money Mistakes I Made With My Home Bakery
I recently posted my money mistakes when I started my home bakery on Instagram (you can follow me here if you are interested). It was one of my most popular posts, so I decided to expand into a blog post. It makes sense; we all like reading about mistakes to see how you compare. Many of the people who follow me are still learning about running a home bakery and looking for information. I hope this post is useful. 1. I paid way too much for ingredients. It took me a while to dig around … [Read more...] about 5 Money Mistakes I Made With My Home Bakery