Marketing

As a home baker, you are the face of your business, and it’s essential to show yourself as the owner. When you show up in your marketing, customers see the person behind the business, which builds a connection. It sounds cliche, but “people buy from people.” One of the things I hear from home bakers often is their business is seen as less than legitimate because of not having a storefront. I do agree that perception can be limiting for home bakers. (And, I should say that is a misperception!) … [Read more...] about How To Plan A Successful Brand Photo Shoot

Hey all - just wanted to let you know that I wrote a new piece on Starting A Home Bakery over at the personal finance and lifestyle blog, Making Sense of Cents, check it out! As a home bakery business, Instagram is probably one vital component of your marketing plan. (Check out my post about attracting customers after you read this) It is a tool that showcases your business and helps you make a personal connection with your prospects and customers by utilizing the power of images combined … [Read more...] about Show Your Face on Instagram to Get More Sales

As a home bakery business active on social media, you most likely will find yourself at a loss about what to post on your feed from time to time. One option is using social media holidays as part of your content strategy. Social media holidays can be fun, quirky, and relevant prompts for content. How To Get the Most of Out of Social Media Holidays One handy aspect of social media holidays is that you can plan your content ahead of time. I would shoot for 30 to 60 days ahead. This will … [Read more...] about Leveraging 2021 Social Media Holidays for Home Bakers (With Free Download)

With about one billion active users (Source: Sprout Social), Instagram can be a powerful tool for home bakeries to deliver meaningful content and build relationships with customers.  Your Profile This post will focus on the profile page elements and assume you have a business account.  Username Your username is your @handle and your Instagram identity. And, it’s on the top of your profile page. Sometimes a username is all that a person will see - it needs to make sense for your … [Read more...] about Home Bakers: How To Create the Perfect Instagram Bio