Remember when you spent countless hours on that birthday cake, and the client canceled at the last minute? Or when you ordered special supplies and decorations (and paid extra shipping, too!) for a wedding cake, only to have that client change their mind a week before the event and want something else? Well, you can help protect yourself and home bakery from these types of unfortunate situations by including important details in your cake contracts. What’s in a Cake Contract? We … [Read more...] about What You Need in Your Cake Contract
Home Bakery How-To
How To Ask Customers For Reviews and Testimonials
These days it’s essential for home bakeries to have a thriving online presence to have a thriving real-world business! Customer reviews are an incredible tool for attracting new clients and promoting your baked goods. Nearly all consumers (97%) now use online media when researching products or services in their local area. Online reviews are here to stay. The challenge is often getting the reviews. A customer may be delighted with their order but might not think to leave you a … [Read more...] about How To Ask Customers For Reviews and Testimonials
How to Deliver Cakes Safely
The entire process of planning, baking, decorating, and delivering a beautiful, high-quality cake requires a lot of diligence and motivation. Safely delivering a tiered cake is arguably the most stressful part of completing the order. However, this endeavor is worth it once the client praises your efforts’ appearance, aroma, or taste. Keep reading to discover the four best methods to deliver cake orders safely. The Four Best Methods for Safely Delivering Cake Orders Thankfully, there is … [Read more...] about How to Deliver Cakes Safely
How To Respond To A Negative Review Online
It is never easy to read a bad review that a customer leaves about you or the cakes/cookies you offer. Online reviews, however, matter. They build up the credibility of your home bakery business and provide valuable social proof. According to Social Media Today, 97% of search engine users searched online to find a local business. And, you can assume many of those searchers are checking out online reviews. But, a bad review for your home bakery is not the end of the world. It merely … [Read more...] about How To Respond To A Negative Review Online
5 Steps to Get Free Press Coverage for Your Home Bakery
Marketing your brand new home bakery can be a struggle. Even if you have the best product, then being the best serves no purpose if nobody knows about it. There are easy ways to get noticed, such as starting a website or social media page. But have you considered reaching out to local media? Press coverage can be found on several different outlets, whether it’s a printed newspaper or magazine, an online news source, a social media page, television, or radio. Press exposure can build … [Read more...] about 5 Steps to Get Free Press Coverage for Your Home Bakery