It's glorious we live in an age where you can search YouTube for how to do just about anything. As a home baker, who wants to improve and build on your baking skills, you can learn much from YouTube. Below, I chose five YouTube videos from my favorite bakers for specific techniques: sugar flowers, drip cakes, galaxy mirror glaze, stacking a cake, and marbled buttercream. A Beginner's Guide to Sugar Flowers from Buttercut Bakery How To Drip the Perfect Drip-Cake - Full Icing Recipe … [Read more...] about Five of My Favorite Cake Technique YouTube Videos for Home Bakers
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Pre-sales vs Pop-Ups (Two Winning Strategies for Home Bakers)
If you are a home baker you most likely do custom orders with particular requests. Two selling strategies that don’t involve laborious custom work are pre-sales and pop-ups (still a lot of work, though). A pre-sale is when you determine a menu you want to offer, typically around a holiday, and sell and collect payment in advance. When I had my bakery, popular pre-sales included Thanksgiving, Christmas, Valentine’s Day, and Mother’s Day. For a pop-up, you bake a certain number of items in … [Read more...] about Pre-sales vs Pop-Ups (Two Winning Strategies for Home Bakers)
Pre-Sale Holiday Course, Your Roadmap to Success
I created Pre-Sale Boot Camp for Home Bakers for those business owners who want to up their holiday pre-sale game while maintaining their sanity. It’s a step-by-step roadmap on planning and executing a holiday pre-sale. This self-study course has nine video lessons and worksheets for customizing and planning. Do you know what’s crazy? The next holiday pre-sale is right around the corner! Whoa, I know. Now is a perfect time to purchase the course to set yourself up for success (aka make more … [Read more...] about Pre-Sale Holiday Course, Your Roadmap to Success
Avoid Overwhelm With These 5 Marketing Tactics for Beginner Home Bakers
You are ready to start your home bakery business. You understand and are following your local cottage food laws. Your menu, policies (read my post about How To Deal with Friends and Family Asking for Discounts on Your Cakes), high-quality photos of your products, and pricing are all set. But, you need a marketing plan to reach customers. This post is for beginner home bakers who are starting to market their business. Based on my marketing experience combined with owning a home bakery before I … [Read more...] about Avoid Overwhelm With These 5 Marketing Tactics for Beginner Home Bakers
4 Easy Ways to Provide An Exceptional Customer Experience
These days consistently producing high-quality baked goods is not enough to win over customers. The totality of the customer experience is key to retention and building word of mouth for your home bakery. The customer experience sets a business apart from the average baker down the street. From the first contact through the customer enjoying their treat at their celebration, that experience will determine whether a customer is returning. This blog will explain four crucial tactics to … [Read more...] about 4 Easy Ways to Provide An Exceptional Customer Experience