You are ready to start your home bakery business. You understand and are following your local cottage food laws. Your menu, policies (read my post about How To Deal with Friends and Family Asking for Discounts on Your Cakes), high-quality photos of your products, and pricing are all set. But, you need a marketing plan to reach customers. This post is for beginner home bakers who are starting to market their business. Based on my marketing experience combined with owning a home bakery before I … [Read more...] about Avoid Overwhelm With These 5 Marketing Tactics for Beginner Home Bakers
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4 Easy Ways to Provide An Exceptional Customer Experience
These days consistently producing high-quality baked goods is not enough to win over customers. The totality of the customer experience is key to retention and building word of mouth for your home bakery. The customer experience sets a business apart from the average baker down the street. From the first contact through the customer enjoying their treat at their celebration, that experience will determine whether a customer is returning. This blog will explain four crucial tactics to … [Read more...] about 4 Easy Ways to Provide An Exceptional Customer Experience
How To Pay Yourself When you Own a Home Bakery
A home bakery is a business, which means you need to make money. Otherwise, it is an expensive hobby that will drive you to poverty and burnout very quickly. One of the critical factors in determining your pricing is how much you pay yourself per hour. This number is vital since it’s a critical part of the overall pricing equation. Don’t make the same mistake I did early on in my baking career. I shortchanged my growing business by not taking the time to research and thoughtfully determine … [Read more...] about How To Pay Yourself When you Own a Home Bakery
Your Home Bakery Needs A Brand Identity to Stand Out
What do you think is more critical to your baking business: the product you sell or how people perceive the business as a whole? That’s one of the big debates among entrepreneurs of all kinds, including those with baking businesses. The truth is that both of them are just as important to the business. Your product’s quality is just as important as the perception or ‘brand’ that you put out there as well. In this post, we’re going to explore the components which make up your visual brand … [Read more...] about Your Home Bakery Needs A Brand Identity to Stand Out
How To Plan A Successful Brand Photo Shoot
As a home baker, you are the face of your business, and it’s essential to show yourself as the owner. When you show up in your marketing, customers see the person behind the business, which builds a connection. It sounds cliche, but “people buy from people.” One of the things I hear from home bakers often is their business is seen as less than legitimate because of not having a storefront. I do agree that perception can be limiting for home bakers. (And, I should say that is a misperception!) … [Read more...] about How To Plan A Successful Brand Photo Shoot
