These days consistently producing high-quality baked goods is not enough to win over customers. The totality of the customer experience is key to retention and building word of mouth for your home bakery. The customer experience sets a business apart from the average baker down the street. From the first contact through the customer enjoying their treat at their celebration, that experience will determine whether a customer is returning. This blog will explain four crucial tactics to … [Read more...] about 4 Easy Ways to Provide An Exceptional Customer Experience
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How To Pay Yourself When you Own a Home Bakery
A home bakery is a business, which means you need to make money. Otherwise, it is an expensive hobby that will drive you to poverty and burnout very quickly. One of the critical factors in determining your pricing is how much you pay yourself per hour. This number is vital since it’s a critical part of the overall pricing equation. Don’t make the same mistake I did early on in my baking career. I shortchanged my growing business by not taking the time to research and thoughtfully determine … [Read more...] about How To Pay Yourself When you Own a Home Bakery
Your Home Bakery Needs A Brand Identity to Stand Out
What do you think is more critical to your baking business: the product you sell or how people perceive the business as a whole? That’s one of the big debates among entrepreneurs of all kinds, including those with baking businesses. The truth is that both of them are just as important to the business. Your product’s quality is just as important as the perception or ‘brand’ that you put out there as well. In this post, we’re going to explore the components which make up your visual brand … [Read more...] about Your Home Bakery Needs A Brand Identity to Stand Out
How To Plan A Successful Brand Photo Shoot
As a home baker, you are the face of your business, and it’s essential to show yourself as the owner. When you show up in your marketing, customers see the person behind the business, which builds a connection. It sounds cliche, but “people buy from people.” One of the things I hear from home bakers often is their business is seen as less than legitimate because of not having a storefront. I do agree that perception can be limiting for home bakers. (And, I should say that is a misperception!) … [Read more...] about How To Plan A Successful Brand Photo Shoot
5 Money Mistakes I Made With My Home Bakery
I recently posted my money mistakes when I started my home bakery on Instagram (you can follow me here if you are interested). It was one of my most popular posts, so I decided to expand into a blog post. It makes sense; we all like reading about mistakes to see how you compare. Many of the people who follow me are still learning about running a home bakery and looking for information. I hope this post is useful. 1. I paid way too much for ingredients. It took me a while to dig around … [Read more...] about 5 Money Mistakes I Made With My Home Bakery
