If you're building a website for your home bakery, then there are some key things that every baker should include. Too much information can be overwhelming and leave customers frustrated; not having enough can result in them going elsewhere because they are confused or may lack confidence in the business. Also, as this article from GoDaddy states, use your website as an anchor for your marketing. Your website can be the hub on your online presence. Your website should include your … [Read more...] about The Home Bakery Website You Need to Drive Sales
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Help Your Future Self by Planning Your Annual Calendar Now
Sometimes when I am busy and considering doing a task, I stop and think: will my future self be thrilled I did this? If the answer is yes, then I do it. Setting up my annual calendar is one of those tasks. For 15 minutes of effort today, I will reap the rewards all year long. And, you, as a home baker, can too. Never let others dictate your calendar. The first step to taking control is simple. Take time today and think about the entire year. Not just the next two months, but think about the … [Read more...] about Help Your Future Self by Planning Your Annual Calendar Now
35 Social Media Ideas You Can Use Next Time You Are Stuck
Have you ever opened your phone and thought, what should I post on social media today for my home bakery? It happens to all of us. You are stumped about what to post. You want to connect, stay top of mind, and build your customer base for your home bakery business. To help you, I have put together this list of 35 social media content ideas. Sprout Social studied a consumer's desire for greater connection, which showed that connection breeds loyalty and bottom-line growth. Investing in … [Read more...] about 35 Social Media Ideas You Can Use Next Time You Are Stuck
Five of My Favorite Cake Technique YouTube Videos for Home Bakers
It's glorious we live in an age where you can search YouTube for how to do just about anything. As a home baker, who wants to improve and build on your baking skills, you can learn much from YouTube. Below, I chose five YouTube videos from my favorite bakers for specific techniques: sugar flowers, drip cakes, galaxy mirror glaze, stacking a cake, and marbled buttercream. A Beginner's Guide to Sugar Flowers from Buttercut Bakery How To Drip the Perfect Drip-Cake - Full Icing Recipe … [Read more...] about Five of My Favorite Cake Technique YouTube Videos for Home Bakers
Pre-sales vs Pop-Ups (Two Winning Strategies for Home Bakers)
If you are a home baker you most likely do custom orders with particular requests. Two selling strategies that don’t involve laborious custom work are pre-sales and pop-ups (still a lot of work, though). A pre-sale is when you determine a menu you want to offer, typically around a holiday, and sell and collect payment in advance. When I had my bakery, popular pre-sales included Thanksgiving, Christmas, Valentine’s Day, and Mother’s Day. For a pop-up, you bake a certain number of items in … [Read more...] about Pre-sales vs Pop-Ups (Two Winning Strategies for Home Bakers)
