Hey there, I’m Denise Treco, your Whisk Warrior and Business Baking Coach
I teach home bakers the profitable action steps for transforming their hobbies into successful, revenue-generating, home-based businesses.
Whisk Warrior is the bakery business coaching and support system home-based bakers turn to when they want to transform their business and mindset.
I’ve been where you are right now.
I grew a legal home bakery business, which I ran for 3 years. Then, I moved my business into a retail bakeshop for 6 years.
Several articles in the press helped me raise my bakery’s profile, including The New York Times, Westchester Magazine, Daily Voice, among others. My bakery also won “Best Cupcakes” from Westchester Magazine editors within the first six months of being open. We even had a full-page photo in the magazine! We went on to win “Best Cupcakes” again in 2010 and 2014.
So, I know the ins and outs of both home-based and brick-and-mortar bakery business.
During that time, I was also well underway to reaching 25 years in marketing for large corporations, startups, nonprofits, and retailers. I have years of experience in email marketing, operations, customer service, social media, public relations, and branding.
When we get to know each other, I will tell you about when I escorted Leonard Nimoy to Comic-Con and got to meet some very fervent Star Trek fans speaking in Vulcan. Or that time I had to tap Steven Spielberg on the shoulder at an event I was working.
So, I was managing my day job requirements while growing a baking business. I was also learning how to market my own business, to be the face of it, when I’m normally doing my magic behind the scenes.
When I started my home-based business, I wish I had someone I could talk to. Someone who could answer my confusing business and marketing questions. And because of that, I made mistakes along the way – a lot of mistakes – which slowed my growth.
Now, I’m that support system for home-based bakers, the one who helps them avoid those mistakes and find their success paths faster.
So, Whisk Warrior is a sweet and savory melding of both my loves – baking and marketing. And the perfect blend of experience to help you transition to a successful baking business without going bonkers in the process.
Teaching You the Secrets to Growing Profitable Businesses
I know that as a home baker, you’re wearing all the hats for your business. You’re the photographer, customer service rep, dishwasher, accountant, social media manager, and the list goes on.
Through Whisk Warrior, you’ll learn how to use goal-setting to advance your dreams. We’ll cover the practical and marketing side of the business, like automation, batching, processes, and policies so you can free up more time for your family and baking. We also cover acquiring and retaining customers, a necessity for growth.
And, of course, you’ll have me as your personal cheerleader, helping you through the lonely spells and the rough patches.
I want you to take those first steps and begin your home-based bakery business with a trusted guide to help you along the way. I’m going to give you the tools and tips you need to start that journey with all the inside information I wish I’d had when I began baking professionally more than a decade ago.
Now is the time to start living your dream—and I’ll be there every step of the way.
Drop me an email. Tell me about your adventure, your successes, and your challenges. Let’s be Whisk Warriors together!
NEW! If you need help with getting started with a holiday pre-sale, I have a self-study course, Pre-Sale Boot Camp For Bakers, where you learn how to plan and execute a profitable Holiday Pre-Sale for your bakery with a tried and tested step-by-step strategy. It includes nine video lessons showing you the roadmap to pre-sale success, along with worksheets to track your progress and customize for your sale — all for $47.