Have you ever opened your phone and thought, what should I post on social media today for my home bakery?
It happens to all of us. You are stumped about what to post. You want to connect, stay top of mind, and build your customer base for your home bakery business. To help you, I have put together this list of 35 social media content ideas.
Sprout Social studied a consumer’s desire for greater connection, which showed that connection breeds loyalty and bottom-line growth. Investing in relationships with consumers directly impacts business revenue and strengthens customer loyalty.
Social media is a powerful tool to build that connection. But, sometimes you don’t know what to post.
Here are 35 ideas to jumpstart your social media content creation:
- Introduce yourself (tell people who you are).
- Share behind-the-scenes in your kitchen.
- Your products.
- Share your favorite baking tool.
- Your perfect birthday cake.
- Holiday menus.
- Shoutout to other local small businesses.
- A recent order you love.
- A customer testimonial. (Need help gathering testimonials? Read my blog post: How to Ask Customers for Reviews and Testimonials)
- Leverage social media holidays like Coffee Day, National Cake Day, National Taco Day, World Teacher Day, etc.
- Your calendar with upcoming availability.
- Show gratitude to followers/customers.
- Show an old cookie/cake from when you started and a more recent photo to show your progress.
- Funny story that happened to you recently.
- Quote from one of your heroes.
- Re-post a popular older post.
- Pic of your planner.
- Tell a story about who first inspired and taught you how to bake.
- Tell the story of how you got started with your home bakery
- Three “get to know me” facts.
- Share your morning routine.
- Acknowledge a business milestone.
- Share photos of you delivering or your porch ready for pick up.
- Something special about the town you live in.
- Time-lapse of how you make one of your products.
- Leverage baker hashtags like #floodfriday
- Show yourself working in your business
- Sneak peek of your upcoming holiday menu.
- Your booth at a farmers market or pop-up event.
- An order that pushed your creativity to the next level.
- Flash sale those extras to make some $$.
- Share a quick tip.
- Post a Throwback Thursday.
- Post a Flashback Friday.
- Answer FAQs about your business.
You may be thinking, great, but what do I do with these ideas?
Let’s take a few of these home bakery social media ideas and flesh them out with more detail.
Introduce yourself and why you own a home bakery:
Even if you are camera shy, I encourage you to show your face occasionally on social media. Never forget, people buy from people, and you want your customers to know there is a real person with a family behind your small business. A photo of your smiling face will go a long way in building that connection. Don’t do it once, and then think you are all set—plan to show up regularly. Check out my blog post: Show Your Face on Instagram to Get More Sales.
Share behind-the-scenes in your kitchen:
You are in your kitchen every day and might feel there is nothing worth sharing happening, but you’re mistaken. People are nosey and love to see behind the scenes of someone’s life. Remember, your ordinary is someone else’s extraordinary. Share your process to bring people inside your home bakery.
Your calendar with upcoming availability:
Scarcity is a popular marketing tactic because it works! As a home baker, you may limit the number fi orders you accept. Sharing your upcoming availability and noting when you are entirely booked reinforces that you are a busy baker and lets people know who on the fence they should get their orders in before you book up.
Acknowledge a business milestone:
You don’t have to wait to celebrate in 5 years. Celebrate at six months, a one year, whatever you want. Being a home baker is hard work, and you should be proud of your success and share that with your followers. Even if you are not currently at the level of success you want to be, take time to recognize you are in business – that is success in itself.
Show an old cookie/cake from when you started and a more recent photo to illustrate your progress:
I love this one! We all start somewhere, and no one is magically a perfect cookie or cake decorator. Building that skill takes time and practice, so why not share how far you have come in your decorating journey with a before and after photo?
Share a quick tip:
When creating content, you should always have your followers (or potential followers) in mind. Maybe a 12-inch cake is your bestseller. Show the proper way to cut the cake to get the most slices. Or share the best way to serve what you sell.
Wrapping It Up
Okay, that’s 35 ideas that should help you with content for the foreseeable future. Hitting a wall for social media content creation is very common, and I recommend you have a place where you collect ideas as they come to you, so you have a few options ready when it’s time to post.
Also, consider batching content. If you post three times on Instagram a week, create all three posts in one sitting, and it will save you time and puts less pressure on yourself when facing an empty screen. After a while, you may want to do two weeks’ worth of content in one sitting. Take it slow and see how it feels.
I hope you found these 35 prompts helpful. Join me on Instagram at @whiskwarrior and let me know.